{"id":1949,"date":"2011-07-20T02:42:47","date_gmt":"2011-07-20T01:42:47","guid":{"rendered":"http:\/\/www.caths.cz\/wordpress\/?p=1949"},"modified":"2011-07-20T02:42:47","modified_gmt":"2011-07-20T01:42:47","slug":"nova-anketni-otazka","status":"publish","type":"post","link":"https:\/\/www.caths.cz\/wordpress\/nova-anketni-otazka\/","title":{"rendered":"Nov\u00e1 anketn\u00ed ot\u00e1zka"},"content":{"rendered":"<p align=\"justify\"><strong>&#8222;Mysl\u00edte si, \u017ee paralympijsk\u00fd t\u00fdm \u010cesk\u00e9 republiky by si zaslou\u017eil u\u017e nyn\u00ed, rok p\u0159ed paralympi\u00e1dou, v\u011bt\u0161\u00ed zviditeln\u011bn\u00ed?&#8220;<\/strong> <\/p>\n<p>Mo\u017en\u00e1 jste tak\u00e9 zaregistrovali informaci o p\u0159ipravovan\u00e9 kolekci oble\u010den\u00ed pro \u010deskou olympijskou v\u00fdpravu m\u00ed\u0159\u00edc\u00ed do Lond\u00fdna 2012. Podobn\u011b jako ve Vancouveru s\u00e1z\u00ed firma obl\u00e9kaj\u00edc\u00ed na\u0161e olympioniky na v\u00fdraznost kolekce, nep\u0159ehl\u00e9dnutelnost, ale tak\u00e9 na maxim\u00e1ln\u00ed funk\u010dnost od\u011bv\u016f, v\u010detn\u011b revolu\u010dn\u00edch materi\u00e1l\u016f a technologi\u00ed.<br \/>\nJednotn\u011b p\u016fsob\u00edc\u00ed v\u00fdprava, v zaj\u00edmav\u00e9m oble\u010den\u00ed, je vizitkou cel\u00e9 republiky a nezanedbateln\u00fd nen\u00ed ani pohled sportovce, kter\u00fd se bude mnohem l\u00e9pe c\u00edtit v kvalitn\u00edm, zna\u010dkov\u00e9m od\u011bvu ne\u017e v tri\u010dku, kter\u00e9 je funk\u010dn\u00ed pouze t\u00edm, \u017ee po prvn\u00edm vypr\u00e1n\u00ed dramaticky zm\u011bn\u00ed velikost a barvy nep\u0159edv\u00eddateln\u00fdm sm\u011brem. <\/p>\n<p align=\"justify\"> Nemus\u00ed se v\u00e1m to l\u00edbit, ale ur\u010dit\u011b si v\u0161imnete. A to je p\u0159esn\u011b smysl cel\u00e9 v\u011bci \u2013 reklama, marketing, medializace. Firma investuj\u00edc\u00ed finan\u010dn\u00ed prost\u0159edky do smlouvy s olympijsk\u00fdm t\u00fdmem chce samoz\u0159ejm\u011b sv\u00e9 pen\u00edze zp\u011bt ve form\u011b zv\u00fd\u0161en\u00fdch prodej\u016f a zviditeln\u011bn\u00ed a ud\u011bl\u00e1 pro to maximum. A stranou tak nez\u016fstane ani n\u00e1\u0161 olympijsk\u00fd t\u00fdm, kter\u00fd se na vln\u011b reklamn\u00ed kampan\u011b sv\u00fdch partner\u016f veze samoz\u0159ejm\u011b tak\u00e9.<br \/> Jednoduch\u00fd a \u00fa\u010deln\u00fd syst\u00e9m funguj\u00edc\u00ed ve v\u011bt\u0161in\u011b zem\u00ed.<br \/> Na posledn\u00edch mezin\u00e1rodn\u00edch akc\u00edch sv\u011btov\u00e9ho v\u00fdznamu jsme zaznamenali, \u017ee ani \u0159ada paralympijsk\u00fdch t\u00fdm\u016f v tomto sm\u011bru nez\u016fst\u00e1v\u00e1 pozadu a \u0159ada z nich se ji\u017e nyn\u00ed py\u0161n\u00ed jednotn\u00fdm oble\u010den\u00edm a dopl\u0148ky s logy sponzor\u016f, speci\u00e1ln\u011b vyroben\u00fdm pro paralympijsk\u00e9 hry v Lond\u00fdn\u011b.<br \/> T\u011b\u017eko \u0159\u00edci, jak\u00e1 je marketingov\u00e1 strategie \u010cesk\u00e9 republiky pro paralympijsk\u00e9 hry v Lond\u00fdn\u011b 2012, pokud v\u016fbec n\u011bjak\u00e1 je. <br \/> \u0160\u00e9fov\u00e9 jednotliv\u00fdch sport\u016f pak s nap\u011bt\u00edm o\u010dek\u00e1vaj\u00ed, co p\u0159\u00edpadn\u00e1 &#8222;strategie&#8220; p\u0159inese za p\u0159ekvapen\u00ed, \u010d\u00edm\u017e nar\u00e1\u017e\u00edme na (ne)slavnou historku, kterak reprezenta\u010dn\u00ed t\u00fdmy musely p\u0159ed LPH v Pekingu um\u00edstit na sv\u00e9 dresy logo sponzora dod\u00e1vaj\u00edc\u00edho civiln\u00ed od\u011bvy pro paralympijskou v\u00fdpravu a odm\u011bnou jim bylo, \u017ee si &#8222;vylep\u0161en\u00e9&#8220; reprezenta\u010dn\u00ed dresy pak musely uhradit z vlastn\u00ed kapsy&#8230; <br \/> Paralympi\u00e1da je ud\u00e1lost, kterou bude sledovat cel\u00fd sv\u011bt. Domn\u00edv\u00e1m se, \u017ee je velik\u00e1 \u0161koda, tohoto nevyu\u017e\u00edt. Pokud budeme v \u00fastran\u00ed, na\u0161e v\u00fdprava p\u0159ich\u00e1z\u00ed o pozornost, respekt, a to nejenom z pohledu sportovn\u00ed ve\u0159ejnosti, ale i z pohledu marketingov\u00e9ho. A pr\u00e1v\u011b ten je d\u016fle\u017eit\u00fd pro dal\u0161\u00ed fungov\u00e1n\u00ed sportu handicapovan\u00fdch v \u010cesk\u00e9 republice.<br \/> Jin\u00fdmi slovy, domn\u00edv\u00e1m se, \u017ee \u010de\u0161t\u00ed paralympionici si zaslou\u017e\u00ed mnohem v\u00edc, ne\u017e doposud dost\u00e1vali a nejenom jejich mimo\u0159\u00e1dn\u00e9 a obdivuhodn\u00e9 sportovn\u00ed v\u00fdkony by m\u011bly hovo\u0159it o \u00farovni sportu handicapovan\u00fdch v \u010cesk\u00e9 republice. <\/p>\n<p> Souhlas\u00edte s n\u00e1zorem redakce www.caths.cz nebo ne? Budeme r\u00e1di, kdy\u017e odpov\u00edte na na\u0161i anketn\u00ed ot\u00e1zku: <br \/> <strong>Mysl\u00edte si, \u017ee paralympijsk\u00fd t\u00fdm \u010cesk\u00e9 republiky by si zaslou\u017eil u\u017e nyn\u00ed, rok p\u0159ed paralympi\u00e1dou, v\u011bt\u0161\u00ed zviditeln\u011bn\u00ed? <\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.caths.cz\/wordpress\/nova-anketni-otazka\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.caths.cz\/wordpress\/wp-content\/plugins\/thumbnail-for-excerpts\/tfe_no_thumb.png\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>&#8222;Mysl\u00edte si, \u017ee paralympijsk\u00fd t\u00fdm \u010cesk\u00e9 republiky by si zaslou\u017eil u\u017e nyn\u00ed, rok p\u0159ed paralympi\u00e1dou, v\u011bt\u0161\u00ed zviditeln\u011bn\u00ed?&#8220; Mo\u017en\u00e1 jste tak\u00e9 zaregistrovali informaci o p\u0159ipravovan\u00e9 kolekci oble\u010den\u00ed pro \u010deskou olympijskou v\u00fdpravu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-1949","post","type-post","status-publish","format-standard","hentry","category-caths-anketa"],"_links":{"self":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts\/1949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/comments?post=1949"}],"version-history":[{"count":0,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts\/1949\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/media?parent=1949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/categories?post=1949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/tags?post=1949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}