{"id":1857,"date":"2011-04-21T01:01:09","date_gmt":"2011-04-21T00:01:09","guid":{"rendered":"http:\/\/www.caths.cz\/wordpress\/?p=1857"},"modified":"2011-04-21T01:01:09","modified_gmt":"2011-04-21T00:01:09","slug":"hlasujte-v-nasi-ankete-myslite-si-ze-media-v-ceske-republice-venuji-dostatecny-prostor-sportu-handicapovanych","status":"publish","type":"post","link":"https:\/\/www.caths.cz\/wordpress\/hlasujte-v-nasi-ankete-myslite-si-ze-media-v-ceske-republice-venuji-dostatecny-prostor-sportu-handicapovanych\/","title":{"rendered":"HLASUJTE v na\u0161\u00ed Anket\u011b: Mysl\u00edte si, \u017ee m\u00e9dia v \u010cesk\u00e9 republice v\u011bnuj\u00ed dostate\u010dn\u00fd prostor sportu handicapovan\u00fdch?"},"content":{"rendered":"

Smutn\u00fd medi\u00e1ln\u00ed profil \u010desk\u00e9ho paralympionismu…<\/p>\n

Medializace sportu handicapovan\u00fdch je v \u010cesk\u00e9 republice dlouhodob\u011b pova\u017eovan\u00e1 za probl\u00e9m. St\u011b\u017euj\u00ed si sportovci, \u017ee se o nich nep\u00ed\u0161e a nehovo\u0159\u00ed, st\u011b\u017euj\u00ed si po\u0159adatel\u00e9 z\u00e1vod\u016f, \u017ee jejich akce, \u010dastokr\u00e1t po\u0159\u00e1dan\u00e9 z osobn\u00edch finan\u010dn\u00edch prost\u0159edk\u016f a s nesm\u00edrn\u00fdm nad\u0161en\u00edm, nikdo neprezentuje, st\u011b\u017euj\u00ed si funkcion\u00e1\u0159i, \u017ee t\u011b\u017eko mohou sh\u00e1n\u011bt finan\u010dn\u00ed partnery pro sport handicapovan\u00fdch, kdy\u017e jim nemohou nab\u00eddnout recipro\u010dn\u011b v\u016fbec nic, ani ten kr\u00e1tk\u00fd \u010dl\u00e1nek a fotku v novin\u00e1ch a st\u011b\u017euj\u00ed si, paradoxn\u011b i samotn\u00ed novin\u00e1\u0159i, \u017ee nemaj\u00ed pot\u0159ebn\u00e9 informace o sportu handicapovan\u00fdch, kter\u00e9 by mohli prezentovat.
P\u0159\u00edmo se tak nab\u00edz\u00ed ot\u00e1zka \u2013 kde je vlastn\u011b probl\u00e9m, nem\u016f\u017eeme si za sou\u010dasn\u00fd stav nedostate\u010dn\u00e9 informovanosti o sportu handicapovan\u00fdch tak trochu sami? <\/p>\n

V \u010cesk\u00e9 republice, podle ofici\u00e1ln\u00edch statistik, \u017eije 10% lid\u00ed s n\u011bjak\u00fdm handicapem. To znamen\u00e1, v\u00edce ne\u017e milion lid\u00ed. To u\u017e je dost na to, aby si zaslou\u017eili odpov\u00eddaj\u00edc\u00ed pozornost, zvl\u00e1\u0161t\u011b pak, kdy\u017e jejich sportovn\u00ed v\u00fdkony vzbuzuj\u00ed \u00factu a respekt u cel\u00e9ho n\u00e1roda. A pokud se na v\u011bc pod\u00edv\u00e1me o\u010dima st\u00e1tu, pak sport handicapovan\u00fdch p\u0159edstavuje jakousi „v\u00fdkladn\u00ed sk\u0159\u00ed\u0148“ soci\u00e1ln\u00ed politiky vl\u00e1dy a to bez ohledu na skute\u010dnost, kdo moment\u00e1ln\u011b vl\u00e1dne.
P\u0159es tyto skute\u010dnosti je zaj\u00edmav\u00e9, jak m\u00e1lo atraktivn\u00ed je sport handicapovan\u00fdch pro v\u011bt\u0161inu vedouc\u00edch pracovn\u00edk\u016f medi\u00e1ln\u00edch redakc\u00ed u n\u00e1s. Je to smutn\u00fd protip\u00f3l medi\u00e1ln\u00ed aktivity, kter\u00e1 je handicapovan\u00fdm sportovc\u016fm v\u011bnov\u00e1na v cizin\u011b.
U n\u00e1s zpravodajstv\u00ed ze sout\u011b\u017e\u00ed handicapovan\u00fdch prakticky neexistuje a neb\u00fdt n\u011bkolika redaktor\u016f se z\u00e1jmem o sport handicapovan\u00fdch, kte\u0159\u00ed se ochotn\u011b sna\u017e\u00ed zve\u0159ejnit v\u0161e o co je po\u017e\u00e1d\u00e1me, byla by informovanost prakticky nulov\u00e1.
Mnohokr\u00e1t jsme si ov\u011b\u0159ili v praxi, \u017ee zat\u00edmco zahrani\u010dn\u00ed redakce p\u0159in\u00e1\u0161ej\u00ed informace o sportovn\u00edch \u00fasp\u011b\u0161\u00edch sv\u00fdch handicapovan\u00fdch sportovc\u016f t\u00e9m\u011b\u0159 ihned, my \u010dek\u00e1me na zve\u0159ejn\u011bn\u00ed titulu mistra sv\u011bta i n\u011bkolik dn\u00ed a v\u016fbec nen\u00ed jist\u00e9, \u017ee se do\u010dk\u00e1me. Nen\u00ed to vina redaktor\u016f, v\u011bt\u0161inou o \u00fasp\u011b\u0161\u00edch v\u011bd\u00ed stejn\u011b rychle jako my. Chyba je v syst\u00e9mu. \u010cek\u00e1me prost\u011b na p\u00e1r voln\u00fdch minut ve zpravodajstv\u00ed, pokud budeme nyn\u00ed konkr\u00e9tn\u011b hovo\u0159it o rozhlasu a televizn\u00edm vys\u00edl\u00e1n\u00ed. P\u0159ednost m\u00e1 prakticky v\u0161e \u2013 hokej, fotbal, zahrani\u010dn\u00ed sport a to i region\u00e1ln\u00ed \u00farovn\u011b a samoz\u0159ejm\u011b p\u0159\u00edsp\u011bvky, kter\u00e9 jsou komer\u010dn\u00ed a zadavatel si prost\u011b zpravodajstv\u00ed koup\u00ed. Na to sport handicapovan\u00fdch samoz\u0159ejm\u011b nem\u00e1 prost\u0159edky a vkl\u00e1dat v tomto sm\u011bru n\u011bjak\u00e9 nad\u011bje do marketingu \u010cPV je bl\u00e1hov\u00e9, jak jsme s postupem let zjistili. A tak zat\u00edmco zahrani\u010dn\u00ed redakce vys\u00edlaj\u00ed na v\u00fdznamn\u00e9 sportovn\u00ed podniky handicapovan\u00fdch cel\u00e9 televizn\u00ed \u0161t\u00e1by a sv\u00e9 zpravodaje, \u010desk\u00e9 zpravodajstv\u00ed funguje na b\u00e1zi smsky od tren\u00e9ra, kter\u00fd t\u00edmto zp\u016fsobem informuje o v\u00fdsledc\u00edch.
T\u00edm p\u00e1dem jsme nevyhnuteln\u011b a\u017e na sam\u00e9m konci medi\u00e1ln\u00edho \u0159et\u011bzce. Nemysl\u00edme si, \u017ee tento stav by nebylo mo\u017en\u00e9 v budoucnu zm\u011bnit, jen to je b\u011bh na dlouhou tra\u0165 a reakce webu caths se o to bude sna\u017eit. <\/p>\n

Ov\u0161em, bylo by velmi chybn\u00e9 vinit jen redakce z pasivn\u00edho p\u0159\u00edstupu k handicapovan\u00fdm sportovc\u016fm a nenakouknout do vlastn\u00edch \u0159ad. Kdy\u017e se novin\u00e1\u0159\u016f zept\u00e1te, pro\u010d nep\u00ed\u0161\u00ed a neto\u010d\u00ed p\u0159\u00edsp\u011bvky o sportu handicapovan\u00fdch, \u0159ada z nich odpov\u00ed \u2013 v\u017edy\u0165 neposkytujete \u017e\u00e1dn\u00e9 informace. Maj\u00ed pravdu, \u010cPV za sv\u016fj medi\u00e1ln\u00ed profil ji\u017e dlouh\u00e9 roky skl\u00edz\u00ed nekompromisn\u00ed novin\u00e1\u0159skou kritiku.<\/p>\n

A novin\u00e1\u0159i maj\u00ed tis\u00edckr\u00e1t pravdu, kdy\u017e se na na\u0161e v\u00fdtky ohrad\u00ed. Proto\u017ee, ruku na srdce, co vlastn\u011b d\u011bl\u00e1me pro popularitu sportu handicapovan\u00fdch? Po\u0159\u00e1d\u00e1me tiskov\u00e9 konference s medailisty mistrovstv\u00ed sv\u011bta, seznamujeme novin\u00e1\u0159e s novinkami ve sportu handicapovan\u00fdch, pl\u00e1ny \u010di dokonce, jsme schopni uspo\u0159\u00e1dat nap\u0159\u00edklad m\u00f3dn\u00ed p\u0159ehl\u00eddku t\u00fdmov\u00e9ho oble\u010den\u00ed pro paralympi\u00e1du s odpov\u00eddaj\u00edc\u00ed show, kter\u00e1 by ve\u0159ejnost zaujala? <\/p>\n

V\u00edme dob\u0159e, \u017ee v tuto chv\u00edli ne. Ve\u0161ker\u00e1 medi\u00e1ln\u00ed aktivita le\u017e\u00ed jen a pouze na p\u0159edstavitel\u00edch jednotliv\u00fdch sport\u016f a sportovc\u00edch samotn\u00fdch.
Tak\u00e9 z t\u011bchto v\u0161ech d\u016fvodu jsme p\u0159ed t\u0159emi roky zakl\u00e1dali informa\u010dn\u00ed server www.caths.cz. Je pro n\u00e1s neradostn\u00fdm v\u00edt\u011bzstv\u00edm, \u017ee jsme se stali b\u011bhem velmi kr\u00e1tk\u00e9 doby nejv\u011bt\u0161\u00edm a nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm informa\u010dn\u00edm zdrojem sportu handicapovan\u00fdch v \u010cesk\u00e9 republice a m\u00e1me i velkou n\u00e1v\u0161t\u011bvnost i ze sousedn\u00edho Slovenska.
Ale nejv\u011bt\u0161\u00ed medi\u00e1ln\u00ed hv\u011bzdou sportu handicapovan\u00fdch je, bohu\u017eel, dlouhodob\u00fd paralympijsk\u00fd sporu mezi \u010cPV a \u010cSTPS. Toto t\u00e9ma je novin\u00e1\u0159sky tak zaj\u00edmav\u00e9, \u017ee se mu v\u011bnuj\u00ed prakticky v\u0161echna m\u00e9dia, co\u017e prezentuj\u00ed jako ochranu handicapovan\u00fdch, jak n\u00e1m bylo mnohokr\u00e1t vysv\u011btleno a do hry se zapojuj\u00ed dokonce i politici, pro kter\u00e9 je jinak slovo sport, nato\u017e pak handicapovan\u00fdch, velkou nezn\u00e1mou. Zaj\u00edmav\u00e9. Dle t\u00e9to medi\u00e1ln\u00ed politiky u n\u00e1s ji\u017e n\u011bkolik let plat\u00ed, \u017ee b\u00fdt n\u011bkolikan\u00e1sobn\u00fdm mistrem sv\u011bta je m\u00e9n\u011b, ne\u017e b\u00fdt sportovn\u00edm baf\u00edkem, kter\u00fd systematicky poh\u0159b\u00edv\u00e1 ka\u017edodenn\u00ed sportovn\u00ed \u00fasil\u00ed des\u00edtek lid\u00ed ve stylu kdy\u017e ne j\u00e1, tak nikdo. <\/p>\n

P\u0159esto\u017ee v\u011bt\u0161ina ve\u0159ejnosti nech\u00e1pe a nerozum\u00ed o \u010dem spor v \u010desk\u00e9m paralympionizmu vlastn\u011b je, nelze mu up\u0159\u00edt podstatn\u00fd p\u0159\u00ednos a t\u00edm je vzt\u00e1hnut\u00ed, alespo\u0148 chvilkov\u00e9 pozornosti m\u00e9di\u00ed ke sportu handicapovan\u00fdch. Zcela jist\u011b to d\u011bl\u00e1 dob\u0159e akt\u00e9r\u016fm t\u00e9to komedie a proto\u017ee pro nejbli\u017e\u0161\u00edch p\u00e1r let spor ani n\u00e1hodou nehodlaj\u00ed ukon\u010dit (ostatn\u011b je to celkem dobr\u00fd byznys pro pr\u00e1vnick\u00e9 agentury, nejr\u016fzn\u011bj\u0161\u00ed poradce a inform\u00e1tory) m\u00e1me o medi\u00e1ln\u00ed kampa\u0148 \u010desk\u00e9ho paralympionizmu postar\u00e1no i pro roky n\u00e1sleduj\u00edc\u00ed. <\/p>\n

Tak\u017ee, co vlastn\u011b m\u00e1me za probl\u00e9m, v\u017edy\u0165 negativn\u00ed reklama je tak\u00e9 reklama a mo\u017en\u00e1 i ta nej\u00fa\u010dinn\u011bj\u0161\u00ed, tak\u017ee v\u00e1m samo nebe \u017eehnej, p\u00e1nov\u00e9 \ud83d\ude42 <\/p>\n","protected":false},"excerpt":{"rendered":"\"\"<\/a>

Smutn\u00fd medi\u00e1ln\u00ed profil \u010desk\u00e9ho paralympionismu… Medializace sportu handicapovan\u00fdch je v \u010cesk\u00e9 republice dlouhodob\u011b pova\u017eovan\u00e1 za probl\u00e9m. St\u011b\u017euj\u00ed si sportovci, \u017ee se o nich nep\u00ed\u0161e a nehovo\u0159\u00ed, st\u011b\u017euj\u00ed si po\u0159adatel\u00e9 z\u00e1vod\u016f, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[39],"tags":[],"class_list":["post-1857","post","type-post","status-publish","format-standard","hentry","category-caths-anketa"],"_links":{"self":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts\/1857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/comments?post=1857"}],"version-history":[{"count":0,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts\/1857\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/media?parent=1857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/categories?post=1857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/tags?post=1857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}