{"id":1704,"date":"2010-12-28T10:32:43","date_gmt":"2010-12-28T09:32:43","guid":{"rendered":"http:\/\/www.caths.cz\/wordpress\/?p=1704"},"modified":"2010-12-28T10:32:43","modified_gmt":"2010-12-28T09:32:43","slug":"treninkova-poradna-otazka-27-dodatek-k-financim","status":"publish","type":"post","link":"https:\/\/www.caths.cz\/wordpress\/treninkova-poradna-otazka-27-dodatek-k-financim\/","title":{"rendered":"Tr\u00e9ninkov\u00e1 poradna, ot\u00e1zka 27. &#8211; dodatek k financ\u00edm"},"content":{"rendered":"<p align=\"justify\"> V tomto \u010dl\u00e1nku se vr\u00e1t\u00edm k dotaz\u016fm, kter\u00e9 vyvolala Tr\u00e9ninkov\u00e1 poradna \u010d\u00edslo 23 \u2013 25, Marketing \u2013 medializace \u2013 finance ve sportu. Dostal jsem na toto t\u00e9ma hned n\u011bkolik ot\u00e1zek a z va\u0161ich reakc\u00ed zaznamenal, \u017ee v\u00e1s problematika financ\u00ed ve sportu velmi zaj\u00edm\u00e1. <br \/> Nejsem ekonom ani \u010dlov\u011bk, kter\u00fd by se touto problematikou zab\u00fdval hloub\u011bji. Sportovn\u00edm marketingem, financemi a medializac\u00ed se mus\u00edm zab\u00fdvat z \u010dist\u011b praktick\u00e9ho d\u016fvodu, abych vytvo\u0159il sv\u00fdm sv\u011b\u0159enc\u016fm lep\u0161\u00ed podm\u00ednky pro jejich \u010dinnost. M\u00e9 n\u00e1zory tedy nelze ch\u00e1pat jako \u201epohled\u201c odborn\u00edka na danou tematiku, ale pouze jako praktick\u00e9 poznatky \u010dlov\u011bka, kter\u00fd ot\u00e1zku financ\u00ed ve sportu denn\u011b mus\u00ed \u0159e\u0161it, bez ohledu na to, jestli ho to bav\u00ed nebo ne. <\/p>\n<p> Jeden z va\u0161ich dotaz\u016f se \u010dasto opakoval: <em> \u201eCht\u011bl bych po\u017e\u00e1dat firmy v m\u00e9m okol\u00ed o sponzorstv\u00ed a nev\u00edm p\u0159esn\u011b jak po\u017e\u00e1dat\u2026\u201c <\/em><\/p>\n<p> 1. P\u0159edev\u0161\u00edm doporu\u010duji sestavit si stru\u010dn\u00fd, ale maxim\u00e1ln\u011b vypov\u00eddaj\u00edc\u00ed osobn\u00ed profil, ve kter\u00e9m zd\u016frazn\u00edte, jak\u00fd je v\u00e1\u0161 handicap, jak\u00fd sport provozujete, \u010deho jste dos\u00e1hli a kam m\u00ed\u0159\u00edte. Pokud o va\u0161ich sportovn\u00edch \u00fasp\u011b\u0161\u00edch vy\u0161ly n\u011bjak\u00e9 \u010dl\u00e1nky \u010di zpravodajstv\u00ed v tisku, vyberte nejd\u016fle\u017eit\u011bj\u0161\u00ed a p\u0159ipojte p\u00e1r dobr\u00fdch fotografi\u00ed. Toto v\u0161echno uspo\u0159\u00e1dejte do sv\u00e9 osobn\u00ed slo\u017eky a sva\u017ete do desek. Mus\u00ed to m\u00edt ur\u010ditou \u00farove\u0148, mus\u00ed to b\u00fdt stru\u010dn\u00e9 a p\u0159edev\u0161\u00edm jasn\u00e9. Budete \u017e\u00e1dat mana\u017eery firem, mus\u00edte se tedy p\u0159izp\u016fsobit jejich zp\u016fsobu pr\u00e1ce a zvyklostem. Slo\u017eka o pades\u00e1ti str\u00e1nk\u00e1ch p\u0159edstavuj\u00edc\u00ed v\u00e1\u0161 podrobn\u00fd \u017eivotopis je stejn\u011b \u0161patn\u011b, jako stroh\u00e1 jednostr\u00e1nkov\u00e1 prezentace s textem: Pepa X \u2013 fakt dobrej ly\u017ea\u0159, kdy\u017e mi d\u00e1te pen\u00edze, vyhraju paralympi\u00e1du. <\/p>\n<p> 2. Sestavte si seznam firem ve sv\u00e9m okol\u00ed, kter\u00e9 chcete oslovit. Ur\u010dit\u00fdm vod\u00edtkem m\u016f\u017ee b\u00fdt to, jestli firma podporuje sport, jak\u00fdm zp\u016fsobem se prezentuje a co je p\u0159edm\u011btem jej\u00ed \u010dinnosti. Nezapome\u0148te na st\u00e1tn\u00ed instituce, m\u011bsta a kraje. I zde m\u016f\u017eete z\u00edskat nezanedbatelnou podporu pro va\u0161i sportovn\u00ed \u010dinnost. Velk\u00e9 firmy a st\u00e1tn\u00ed instituce v\u011bt\u0161inou rozd\u011bluj\u00ed finance na sport formou grant\u016f. V\u0161e o tomto se v\u011bt\u0161inou dozv\u00edte na jejich internetov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 doporu\u010duji sledovat. <\/p>\n<p> 3. Dob\u0159e si rozmyslete, co po firm\u011b budete cht\u00edt. Doporu\u010duji, nepod\u00e1vejte va\u0161i \u017e\u00e1dost jako jednostrannou prosbu o sponzorstv\u00ed. Mnohem v\u011bt\u0161\u00ed nad\u011bji na \u00fasp\u011bch m\u00e1 nab\u00eddka vz\u00e1jemn\u011b prosp\u011b\u0161n\u00e9 spolupr\u00e1ce. Dne\u0161n\u00ed doba je slo\u017eit\u00e1 pro v\u0161echny, va\u0161e po\u017eadavky by m\u011bly b\u00fdt rozumn\u00e9, zcela konkr\u00e9tn\u00ed a z\u00e1rove\u0148 by m\u011bly p\u0159in\u00e9st d\u00e1rci ur\u010dit\u00fd p\u0159\u00ednos, marketingov\u00fd \u010di medi\u00e1ln\u00ed. Svou nab\u00eddku formulujte a p\u0159ilo\u017ete k osobn\u00ed slo\u017ece. <\/p>\n<p> 4. Slo\u017eky roze\u0161lete na marketingov\u00e1 odd\u011blen\u00ed \u010di veden\u00ed firem a po\u017e\u00e1dejte o reakci a mo\u017enost osobn\u00edho setk\u00e1n\u00ed.  <\/p>\n<p> \/Mgr. Viktor Zapletal\/<\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.caths.cz\/wordpress\/treninkova-poradna-otazka-27-dodatek-k-financim\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.caths.cz\/wordpress\/wp-content\/plugins\/thumbnail-for-excerpts\/tfe_no_thumb.png\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>V tomto \u010dl\u00e1nku se vr\u00e1t\u00edm k dotaz\u016fm, kter\u00e9 vyvolala Tr\u00e9ninkov\u00e1 poradna \u010d\u00edslo 23 \u2013 25, Marketing \u2013 medializace \u2013 finance ve sportu. Dostal jsem na toto t\u00e9ma hned n\u011bkolik ot\u00e1zek [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1704","post","type-post","status-publish","format-standard","hentry","category-treninkova-poradna"],"_links":{"self":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts\/1704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/comments?post=1704"}],"version-history":[{"count":0,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts\/1704\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/media?parent=1704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/categories?post=1704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/tags?post=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}