{"id":1502,"date":"2010-07-31T08:31:46","date_gmt":"2010-07-31T07:31:46","guid":{"rendered":"http:\/\/www.caths.cz\/wordpress\/?p=1502"},"modified":"2010-07-31T08:31:46","modified_gmt":"2010-07-31T07:31:46","slug":"treninkova-poradna-otazka-23-medializace-marketing-finance-ve-sportu-cast-1","status":"publish","type":"post","link":"https:\/\/www.caths.cz\/wordpress\/treninkova-poradna-otazka-23-medializace-marketing-finance-ve-sportu-cast-1\/","title":{"rendered":"Tr\u00e9ninkov\u00e1 poradna, ot\u00e1zka 23. &#8211; Medializace \u2013 marketing \u2013 finance ve sportu, \u010d\u00e1st 1."},"content":{"rendered":"<p>\u010c\u00e1st 1. &#8211; Medializace <\/p>\n<p align=\"justify\"> Finance. Ve v\u00fdkonnostn\u00edm sportu jsou alfou a omegou prakticky v\u0161eho. Alespo\u0148 v\u011bt\u0161ina sportovc\u016f \u010di funkcion\u00e1\u0159\u016f si to mysl\u00ed. Mno\u017estv\u00ed dotaz\u016f na t\u00e9ma \u201ekde a jak sehnat pen\u00edze, kolik m\u00e1 ten \u010di onen sport, jak\u00fd je rozd\u00edl mezi sportovci s handicapem \u010di jejich kolegy bez n\u011bj\u201c je opravdu nep\u0159ebern\u00e9.<br \/> Pokus\u00edm se obecn\u011b odpov\u011bd\u011bt na nej\u010dast\u011bj\u0161\u00ed ot\u00e1zky a budu vych\u00e1zet p\u0159edev\u0161\u00edm z vlastn\u00ed praxe, tedy pr\u00e1ce se sportovci &#8211; profesion\u00e1ly, pro kter\u00e9 je vrcholov\u00fd sport jedin\u00fdm zdrojem ob\u017eivy.<\/p>\n<p> Mo\u017en\u00e1 byste byli p\u0159ekvapeni, kolik lid\u00ed se domn\u00edv\u00e1, \u017ee nejd\u0159\u00edve je pot\u0159eba sehnat pen\u00edze na sv\u016fj sport a a\u017e pot\u00e9 p\u0159edv\u00e1d\u011bt v\u00fdkony, na jejich\u017e z\u00e1klad\u011b by v\u00e1m n\u011bkdo n\u011bjak\u00e9 pen\u00edze na va\u0161i \u010dinnost mohl d\u00e1t. \u00davahami typu: kde bychom byli, kdybychom m\u011bli to, co maj\u00ed tamti atd., zam\u011bstn\u00e1v\u00e1 sv\u00e9 mozkov\u00e9 spir\u00e1ly bohu\u017eel nejeden sportovec \u010di funkcion\u00e1\u0159.<br \/> Uji\u0161\u0165uji v\u0161echny, kte\u0159\u00ed p\u0159em\u00fd\u0161lej\u00ed podobn\u00fdm sm\u011brem, \u017ee tato cesta je slep\u00e1. Z\u00e1kladem profesion\u00e1ln\u00edho sportu je p\u0159edev\u0161\u00edm tr\u00e9ninkov\u00e1 d\u0159ina, postupn\u011b p\u0159etaven\u00e1 ve velmi kvalitn\u00ed sportovn\u00ed v\u00fdkony. Nic v\u00edc a nic m\u00ed\u0148 &#8211; nic slo\u017eit\u00e9ho. A velmi pravd\u011bpodobn\u011b va\u0161i cestu mezi dom\u00e1c\u00ed \u010di sv\u011btovou \u0161pi\u010dku zpo\u010d\u00e1tku nikdo finan\u010dn\u011b nepodpo\u0159\u00ed a pomoci si budete muset p\u0159edev\u0161\u00edm vy sami. \u00dat\u011bchou v\u00e1m m\u016f\u017ee b\u00fdt, \u017ee podobn\u00e9 startovn\u00ed podm\u00ednky maj\u00ed t\u00e9m\u011b\u0159 v\u0161ichni. <\/p>\n<p> P\u0159edpokl\u00e1dejme ale, \u017ee jste talentovan\u00ed, tr\u00e9ninku v\u011bnujete v\u0161e a postupn\u011b dosahujete kvalitn\u00edch v\u00fdsledk\u016f na z\u00e1vodech. M\u016f\u017eete se tedy pokusit pohybovat v ose, kter\u00e1 je z\u00e1kladem profesion\u00e1ln\u00edho sportu a d\u011bl\u00ed se do t\u0159\u00ed \u010d\u00e1st\u00ed, kter\u00e9 spolu velmi \u00fazce souvis\u00ed :<\/p>\n<p> medializace \u2013 marketing \u2013 finance <\/p>\n<p> Medializace:<br \/> Sportovn\u00ed medializace va\u0161\u00ed osoby je z\u00e1kladem va\u0161eho p\u0159\u00edpadn\u00e9ho finan\u010dn\u00edho \u00fasp\u011bchu. \u00dapln\u011b jednodu\u0161e \u0159e\u010deno \u2013 pokud budete zn\u00e1m\u00ed a popul\u00e1rn\u00ed, m\u016f\u017eete b\u00fdt zaj\u00edmav\u00ed pro marketing a ten v\u00e1m n\u00e1sledn\u011b m\u016f\u017ee p\u0159in\u00e9st po\u017eadovan\u00e9 pen\u00edze.<\/p>\n<p> Neo\u010dek\u00e1vejte ale, \u017ee s kvalitn\u00edm sportovn\u00edm v\u00fdkonem automaticky p\u0159ich\u00e1z\u00ed m\u00e9dia a novin\u00e1\u0159i. Ani n\u00e1hodou a pro sport handicapovan\u00fdch to plat\u00ed dvojn\u00e1sobn\u011b. Bohu\u017eel v \u010cesk\u00e9 republice je jen velmi m\u00e1lo m\u00e9di\u00ed zab\u00fdvaj\u00edc\u00edch se sportem handicapovan\u00fdch. A komer\u010dn\u00edho novin\u00e1\u0159e, kter\u00fd by se specializoval pouze na sport handicapovan\u00fdch, nem\u00e1me u n\u00e1s \u017e\u00e1dn\u00e9ho. <br \/> Aby se sv\u011bt o v\u00e1s dozv\u011bd\u011bl, mus\u00edte se popularizovat sami. Jak? V\u0161emi dostupn\u00fdmi prost\u0159edky: zalo\u017ete si internetov\u00e9 str\u00e1nky, zalo\u017ete si Facebookovou adresu, pos\u00edlejte \u010dl\u00e1nky a fotografie o sv\u00fdch v\u00fdkonech do redakc\u00ed sportovn\u00edch web\u016f, novin \u010di \u010dasopis\u016f. <br \/> Od v\u011bci nen\u00ed ani polep auta \u010di \u00fa\u010dast na zaj\u00edmav\u00fdch, exhibi\u010dn\u00edch z\u00e1vodech \u010di spole\u010densk\u00fdch akc\u00edch. <br \/> Nesty\u010fte se a informujte o sv\u00e9 \u010dinnosti. Sna\u017ete se b\u00fdt vid\u011bt, je cel\u00e1 \u0159ada sportovc\u016f a klub\u016f, kte\u0159\u00ed upout\u00e1vaj\u00ed pozornost na prvn\u00ed pohled a to je \u010din\u00ed popul\u00e1rn\u00edmi. <\/p>\n<p> Bude v\u00e1s to st\u00e1t hodn\u011b pr\u00e1ce a \u00fasil\u00ed, ale v\u00fdsledek m\u016f\u017ee b\u00fdt velmi efektivn\u00ed. Pokud budete obdivuhodn\u00ed, zaj\u00edmav\u00ed, z\u00e1bavn\u00ed, podstatn\u011b snadn\u011bji se v\u00e1m m\u016f\u017ee poda\u0159it nav\u00e1zat spolupr\u00e1ci s marketingovou agenturou \u010di firmami, kter\u00e9 by va\u0161ich \u00fasp\u011bch\u016f mohly vyu\u017e\u00edt pro svou propagaci a z\u00e1rove\u0148 v\u00e1s podpo\u0159it a financovat va\u0161i dal\u0161\u00ed sportovn\u00ed p\u0159\u00edpravu.<br \/> To sam\u00e9 plat\u00ed o klubech. Klub m\u016f\u017ee vyu\u017e\u00edt va\u0161ich sportovn\u00edch \u00fasp\u011bch\u016f ke sv\u00e9 propagaci a zviditeln\u011bn\u00ed a naopak vy m\u016f\u017eete vyu\u017e\u00edt popularity klubu. Asi nejlep\u0161\u00edm p\u0159\u00edkladem jsou kluby funguj\u00edc\u00ed na integra\u010dn\u00edm principu &#8211; anga\u017euj\u00ed za sv\u00e9 \u010dleny spole\u010dn\u011b \u0161pi\u010dkov\u00e9 sportovce bez handicapu i s handicapem, co\u017e je pro n\u011b v kone\u010dn\u00e9m sou\u010dtu velmi v\u00fdhodn\u00e9.<\/p>\n<p> Vyu\u017eijte v t\u00e9to souvislosti nab\u00eddky webu \u010cATHS, kter\u00fd je v sou\u010dasnosti nejnav\u0161t\u011bvovan\u011bj\u0161\u00edm internetov\u00fdm port\u00e1lem specializovan\u00fdm na sport handicapovan\u00fdch v \u010cesk\u00e9 republice a informujte ve\u0159ejnost o va\u0161em sportu, \u00fasp\u011b\u0161\u00edch, klubu \u010di sportovn\u00edch akc\u00edch.<br \/> Posta\u010d\u00ed p\u00e1r fotek a kr\u00e1tk\u00fd text a o va\u0161\u00ed \u010dinnosti &#8211; redakce webu \u010cATHS v\u0161e r\u00e1da zve\u0159ejn\u00ed a b\u011bhem p\u00e1r dn\u00ed se o v\u00e1s dozv\u00ed cel\u00e1 sportovn\u00ed obec. <br \/> Rozhodn\u011b medializaci nepodce\u0148ujte, funguje na v\u0161ech sportovn\u00edch \u00farovn\u00edch a je prosp\u011b\u0161n\u00e1 nejenom sportovc\u016fm a klub\u016fm, ale i nap\u0159. sportovn\u00edm akc\u00edm. <\/p>\n<p> V dal\u0161\u00ed \u010d\u00e1sti tohoto \u010dl\u00e1nku si pov\u00edme o marketingu. <\/p>\n<p> \/V. Zapletal\/ <\/p>\n<p> <img decoding=\"async\" src=\"\/wordpress\/image\/k_clankum\/medializace.jpg\"><\/p>\n","protected":false},"excerpt":{"rendered":"<a href=\"https:\/\/www.caths.cz\/wordpress\/treninkova-poradna-otazka-23-medializace-marketing-finance-ve-sportu-cast-1\/\"><img loading=\"lazy\" decoding=\"async\" width=\"100\" height=\"100\" src=\"https:\/\/www.caths.cz\/wordpress\/wp-content\/plugins\/thumbnail-for-excerpts\/tfe_no_thumb.png\" class=\"alignleft wp-post-image tfe\" alt=\"\" title=\"\" \/><\/a><p>\u010c\u00e1st 1. &#8211; Medializace Finance. Ve v\u00fdkonnostn\u00edm sportu jsou alfou a omegou prakticky v\u0161eho. Alespo\u0148 v\u011bt\u0161ina sportovc\u016f \u010di funkcion\u00e1\u0159\u016f si to mysl\u00ed. Mno\u017estv\u00ed dotaz\u016f na t\u00e9ma \u201ekde a jak sehnat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1502","post","type-post","status-publish","format-standard","hentry","category-treninkova-poradna"],"_links":{"self":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts\/1502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/comments?post=1502"}],"version-history":[{"count":0,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/posts\/1502\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/media?parent=1502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/categories?post=1502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.caths.cz\/wordpress\/wp-json\/wp\/v2\/tags?post=1502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}